Centering the patient voice in healthcare research

Listening deeply. Guiding better care.

Our focus: bringing authentic human perspectives into the decisions that shape healthcare

We listen deeply to the voices of patients, families, and providers—translating those perspectives into insights that guide life sciences organizations, hospital systems, and community health programs toward strategies that truly serve.

Our approach: using qualitative research to uncover lived experience

With over three decades of experience, we design and conduct qualitative research studies that get to the heart of our clients’ questions—managing every stage of the process, from planning and recruitment to moderation, analysis, and reporting.

We’re proud to have collaborated with mission-driven organizations such as the American Diabetes Association and PBS; pharmaceutical leaders including Astellas and GlaxoSmithKline; and healthcare systems like Graves Gilbert Clinic and Riverside Health—among many others across the healthcare landscape.

Below, you’ll find examples of project scopes that illustrate the breadth of our work.

Our work:

  • Improving healthcare in smaller markets

  • Testing new technologies for coordinated care

  • Understanding impact of programs and initatives

  • Identifying barriers to care

View Case Studies

Need insights?

Whether you’re designing a new program, refining patient communication, or strengthening your brand story, VMHQ helps you listen deeply and act with clarity.

Let’s uncover the human truths that move healthcare forward.